Innova is manufactured by Natura Pet Products, founded in 1989 by John and Ann Rademakers and Peter Atkins. They also manufacture four different pet foods including California Natural, Innova EVO, and Healthwise pet food.

Their formulas are carefully manufactured using ingredients fit for human consumption. Innova’s one of a kind formula is packed with disease fighting antioxidants – vitamins A, C and E. They use a variety of natural ingredients from each of the five food groups. Yes, the ones we as humans need too! They include: dairy, protein, vegetable, fruit and grain. All ingredients are tested to ensure they are free of hormones, pesticides and antibiotics. They do not contain artificial or chemical ingredients, by-products or other fillers.

For dairy, believe it or not, they use cottage cheese, which provides your pet with calcium, protein, and vitamins A, B and D.

For protein, they use fresh lean meats of turkey, chicken and herring.

For vegetable, Innova uses carrots, potatoes, alfalfa sprouts and garlic. These vegetables have vitamins A and C, carbohydrates, fiber and minerals.

For fruit, Innova uses apples which contain vitamins A and C, potassium, fiber and carbohydrates.

For grains, they use barley, brown and white rice, which contain vitamin B, iron, fiber and carbohydrates.

Natura® pet foods are carefully processed to keep as many nutrients in the formulas as possible. They use an extrusion method that pressure steams food at a low temperature. This method retains many vitamins and nutrients that are lost when food is cooked at high temperatures or for long periods of time. Vitamin and mineral supplements are also added after the cooking process to replace those lost during the cooking process.

The only problem that may arise is switching your dog food because it is richer than most dog foods on the market. It should be served with controlled portions. Since they are eating less, they go to the washroom less which is less clean up for you! Innova recommends a 10-day transition period.

Innova products are sold in independently owned pet supply shops, vet clinics, groomers and kennels. It doesn’t sit in a warehouse for long periods of time as opposed to food sold at mass merchandisers or national chains.

The dog food formulas come in Innova Dog Canned and Dry, Innova Evo Dog Canned and Dry, Innova Large Breed Adult, Puppy, and Senior, Innova Puppy, Senior Dry, and Senior Canned.

Their cat food comes in Innova Cat Canned and Dry, Innvoa Cat Lite Canned and Dry, Innova EVO Cat & Kitten Canned and Dry formulas.

These are only Innova brand name products - also look at their California Natural and Healthwise brands, which have formulas in Chicken & Rice, Lamb & Rice, and Herring & Sweet Potato, just to name a few.

Their dry formulas are available in 6.6 lb, 16.5 lb, or 33 lb bags and costs approximately $44.99 for a 33 lb bag. Dry formulas have a one year shelf life; two years for canned formulas.

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