Eukanuba® is the specialty pet food line of the Iams Company, which was founded in 1946 by animal nutritionist Paul Iams in a small feed mill near Dayton, Ohio. In 1999, the company was acquired by The Procter and Gamble Company.
Eukanuba® dog foods and cat foods are sold only in specialty pet stores and veterinary offices and clinics. Eukanuba Veterinary Diets™ are only available from veterinarians. Eukanuba® pet food comes canned, dry, in pouches and biscuits.
The Eukanuba® brand name represents the ultimate in pet nutrition (very vague). The Iams® brand is the best premium food combination of nutrition, palatability and price (meaning low quality and you get what you pay for). What is behind the hidden wording?
Rumor says since The Proctor and Gamble Company bought Iams® and Eukanuba®, the quality of the products went down. So it’s up to you to believe it or not. Their pet food is average in terms of ingredients, but at the same time, they seem to hide them. Their formulas do contain a few harmful ingredients or additives.
Some Eukanuba® formulas contain Ethoxyquin, which many believe is a dangerous chemical preservative. The Proctor and Gamble Company believe it is safe for use in all animal food because it was approved by the Food and Drug Administration; others believe it promotes stomach tumors, liver disease and other medical problems. Some countries have even banned the use of this chemical in pet food due to the diseases it was known to create in your furry best friend.
Artificial flavors, coloring and salt are included to enhance palatability. These can actually aggravate their digestive system and cause problems as well.
Eukanuba® has a Vital Health System™, an interactive way to learn about canine health which makes it easier to find the right formula for your pet. This system targets six essential health functions: digestive, vital organ, skin & coat, sensory & mental, bone & muscle, and oral health.
They even offer VPI Pet Insurance, which helps pay for major medical coverage for accidents, vaccinations and routine care, illnesses, prescriptions, X-rays, lab fees, surgery and hospitalization.
They recommend a 3-day transition period from your old brand to Eukanuba®.